The Iles Formula signature shampoo is made up of antioxidant-rich ingredients. Free from harsh detergents, silicon and sulfate, this delicate formula cleanses without stripping color or over-drying. Handpicked ingredients including active Vegetal Root Juices from the Amazon forest in Brazil and Vitamin B5/ Pantothenic Acid restores the hair shaft and helps to repair split ends, dullness and rough texture. Added Silk Proteins from Japan enhances luxurious volume and body. You will immediately feel the power of Iles Formula by the bounce and luster of your hair after just one shampoo.
How to Use: Apply shampoo to very wet hair, once applied add few more drops of water, not more product. This will wake up the plant extract that creates an abundance of lather in this sulfate free shampoo. Rinse well.
The jewel of the Iles Formula hair care line is the conditioner. It is the raison d’être for the entire collection. This paraben free formula instantly transforms damaged, straw like hair into sumptuous spun silk perfection. Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers- ILES formula repairs and revitalizes even the most damaged hair since the first treatment. Silk Proteins from Japan create an immediate voluptuous effect on the hair while knots and tangles smooth away instantly. Tucuma Palm and Pracaxi Oil extracted from the seeds of the Macrobola Tree are sourced from the Amazon rainforest in Brazil, as well as 16 other proprietary ingredients including Vitamin E and B5 for total hair rejuvenation.
How to Use: Apply to mid-lengths and ends of the hair after shampooing with Iles Shampoo. Comb or wet brush the conditioner through to ensure perfect distribution. The comb will deliver to the roots the exact quantity of conditioner needed. This conditioner needs no down time. Rinse.
The Iles Formula finishing serum amplifies the smoothing quotient of hair and delivers a non-greasy silky finish. This paraben-free lightweight formula can be applied to wet or dry hair to protect against humidity, chemical and environmental damage. Handpicked ingredients from Australia, Brazil, Morocco, and Japan make up custom blended formulas which include Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down. Ceramic-like molecules reinforce hair fibers strengthening hair and repairing split ends. Additional support from Vitamin B5 and UVB filters protect hair (even colored hair) from damaging UV rays. The serum is the finishing tool in Wendy’s hair care + repair arsenal.
How to Use: Apply to wet hair on each section as blow-drying. It will make thin hair feel thicker and thick coarse hair feel more tamed without ever weighing the hair down. This serum can also be applied daily on the outer surface of dry hair to tame frizz and protect from humidity and color fade.