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The Perfect V

The Perfect V™ was both inspired by and embraces the Scandinavian woman’s lifestyle. Scandinavian women feel comfortable, carefree and confident in their skin, whatever their age or shape and are at ease with themselves—a very alluring trait. It’s in their DNA, integral to the Scandinavian love of all things natural & simple and makes for a more liberated and beautiful, lifestyle.
  • VV Serum
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    VV Serum
    VV Serum
    VV Serum
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    The Perfect V

    VV Serum

    $54.00

    Encourage a return to firmer, healthier looking skin with our lightweight serum.

    Add to your Vanicure™ beauty routine if shaving, plucking or waxing has caused skin laxity and uneven tone. Can be used alone, but created with a light, quick-absorbing texture for optimal layering under the V V Cream or V V Cream Intensive treatment.

    Benefits:

    • Restores skin firmness where women groom
    • Soothes and moisturizes skin
    • Prevents ingrown hairs
    • Creates a beautiful, soft glow

    How to Use:

    Lightly towel dry The V and apply a small drop of V V Serum. An ideal base before applying V V Cream.

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Squalane and Seaweed Extract: Soothes and moisturizes skin
    • Salicylic Acid: Prevents ingrown hairs
    • Rosa Canina Fruit Oil: Evens skin tone
    • Bilberry and Elderflower: Brightens and evens skin tone

    No Fragrance. No SLS. No Parabens.

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  • Gentle Exfoliator
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    Gentle Exfoliator
    Gentle Exfoliator
    Gentle Exfoliator
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    The Perfect V

    Gentle Exfoliator

    $34.00

    The first and only exfoliator developed for the delicate skin of the bikini line and vulva.

    Refine skin tone and texture while easing ingrown hairs with naturally occurring AHAs and soft exfoliant beads. Dull skin cells are gently swept away, revealing a fresh, glowing V. Use regularly between hair removal treatments for healthier skin and more comfortable regrowth.

    Benefits:

    • The first and only exfoliator developed for the bikini line and vulva
    • Smooths skin, encourages even skin tone and healthy cell turnover
    • Reduces ingrown hairs between hair removal sessions with regular use
    • Recommended for use 2-3x week

    How to Use:

    Apply to dampened skin in small, circular motions. Rinse with lukewarm water and pat dry. Use 2-3 times week as the second step of your Vanicure™.

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • AHA acids (naturally occurring fruit enzymes): Gently exfoliates and encourages cell turnover
    • Jojoba Oil & Rose Hip: Reduces hyper-pigmentation for more uniform skin tone
    • Organic Cocoa Butter, Sweet Almond Oil and Vitamin E: Moisturizes and conditions skin and hair

    No Fragrance. No SLS. No Parabens.

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  • Very V Intensive
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    Very V Intensive
    Very V Intensive
    Very V Intensive
    Very V Intensive
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    The Perfect V

    Very V Intensive

    $48.00

    A calming, soothing treatment for those with sensitive, irritated bikini area skin.

    A more intensive treatment than our V V Cream, but just as gentle and quick-absorbing. Conditions your skin and hair before hair removal and relieves irritation after. Regular use also encourages smoother, softer, easier regrowth. If your V is prone to ingrown hairs or angry red bumps, then this product is for you.

    Benefits:

    • Reduces ingrown hairs
    • Soothes bumpy, irritated skin
    • Conditions skin for easier hair removal

    How to Use:

    Lightly towel dry The V and apply a small drop of V V Cream Intensive to skin and hair.

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Bilberry Fruit Extracts: Reduces redness after wax or shaving
    • Salicylic Acid: Helps prevent ingrown hairs
    • Elderflower: Mild natural astringent for rebalancing skin and soothing irritation

    No Fragrance. No SLS. No Parabens.

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  • VV Beauty Sheets
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    VV Beauty Sheets
    VV Beauty Sheets
    VV Beauty Sheets
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    The Perfect V

    VV Beauty Sheets

    $24.00

    Cleanse and refresh from anywhere with ease, convenience and discretion.

    Made from soft, biodegradable fiber infused with pH-balanced, natural ingredients that won't compromise the delicate skin of your bikini line and vulva. Generously sized to clean all the nooks and curves from The V to derrière. Great for the gym, before and after sex and to prep and soothe skin before and after hair removal.

    Benefits:

    • Made from soft, biodegradable fibers
    • Generously sized to cleanse the entire bikini area and vulva
    • Convenient, beautifully designed packing
    • Great for the gym, before and after sex and before and after grooming treatments
    • Each box contains 14 beautifully designed, individually wrapped sheets
    • Softens skin, promotes elasticity and even tone

    How to Use:

    Unfold the Beauty Sheet and gently wipe the skin around the bikini line and vulva. Use a front-to-back motion when cleansing the vulva.  

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Lactic Acid: Hydrates and clears unwanted bacteria 
    • Rosa Canina Oil and Aloe Leaf: Reduces redness and irritation
    • Rosa Damascena Flower Water: Cleanses without drying; naturally neutralizes odors
    • Sea Buckthorn Oil: Calms and soothes skin

    No Fragrance. No SLS. No Parabens.

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  • Very V Luminizer
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    Very V Luminizer
    Very V Luminizer
    Very V Luminizer
    Very V Luminizer
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    The Perfect V

    Very V Luminizer

    $43.00

    Get a radiant, light-filtered look with a skin-softening luminizer gentle enough for the bikini area.

    Every part of your body deserves to glow, that's why we made Shades of V Luminizer. Safe, gentle ingredients like Scandinavian-sourced Lingonberry and Sprout Extract support elasticity and even skin tone. Can be used on the rest of your body, too.

    Benefits:

    • Highlights and illuminates skin
    • Can be used on the entire body
    • Softens skin, promotes elasticity and even tone

    How to Use:

    Apply a small drop to clean skin for a subtle, luminous glow. 

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Vitamin E and Seaweed Extract: Soothes and moisturizes
    • Sprout Extract: Brightens and Evens skin tone
    • Lingonberry Extract: Encourages skin elasticity
    • Cloudberry Seed Oil: Rich in collagen-stimulating antioxidants

    No Fragrance. No SLS. No Parabens.

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  • VV Cream Very V
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    VV Cream Very V
    VV Cream Very V
    VV Cream Very V
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    The Perfect V

    VV Cream Very V

    $46.00

    Like a multi-benefit BB cream, but made for The V.

    This multi-benefit product works to hydrate, smooth, and reduce hyperpigmentation for a soft, glowing result. It also conditions coarse bikini line hair with panthenol, making regrowth a - literally - smoother transition. Unlike an oil, this light lotion absorbs quickly without any residue.

    Benefits:

    • Handles dryness, hyperpigmentation, skin and hair texture in one product
    • Absorbs quickly
    • Lightweight, non-greasy formula
    • Softens coarse hair and regrowth

    How to Use:

    Lightly towel dry The V and apply a small drop of V V Cream to skin and hair.

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Sweet Almond Oil, Vitamin E, Organic Cocoa Butter: Moisturizes and conditions skin and hair
    • Rosehip Oil: Hydrates the skin
    • Lingonberry, Niacinamide: Reduces uneven pigmentation
    • Panthenol: Softens and conditions coarse V-line hair

    No Fragrance. No SLS. No Parabens.

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  • VV Beauty Mist
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    VV Beauty Mist
    VV Beauty Mist
    VV Beauty Mist
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    The Perfect V

    VV Beauty Mist

    $25.00

    Refresh and neutralize odors naturally with our cooling, hydrating, quick-drying mist.

    With more sweat glands and ways to get chafed and irritated than other parts of your body, your bikini line and vulva deserve their own cooling, soothing, skin-toning pick-me-up. Great after a sweaty workout, hair removal, or at the beach. Lightly scented with natural Rosa Damascena Flower Water.

    Benefits:

    • Cooling sensation and quick drying formula
    • Neutralizes odors with antibacterial, natural ingredients
    • Alcohol-free
    • Great for soothing skin post-hair removal

    How to Use:

    Spritz 1-2 sprays directly onto the skin in and around the bikini line.

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Bilberry and Sea Buckthorn: Calms and soothes skin
    • Lactic Acid: Antibacterial and hydrating   
    • Rosa Damascena Flower Water: Neutralizes odors gently and naturally
    • Caffeine: Tightens and brightens skin

    No Fragrance. No SLS. No Parabens.

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  • VV Cream Gentle Wash
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    VV Cream Gentle Wash
    VV Cream Gentle Wash
    VV Cream Gentle Wash
    VV Cream Gentle Wash
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    The Perfect V

    VV Cream Gentle Wash

    $21.00

    A profoundly gentle, pH-balanced cleanser that won't compromise the delicate skin of your bikini line and vulva.

    Made from 98% natural ingredients chosen for their anti-bacterial, anti-inflammatory and skin-softening properties. This plush, cream-gel texture transforms essential skincare into a multi-benefit, daily indulgence.

    Benefits:

    • Made from 98% natural ingredients
    • Plush, cream-gel texture
    • Gently removes residue from daily activities
    • pH balanced to keep your skin's natural moisture barrier intact

    How to Use:

    Squeeze a small amount of cleanser onto a soft washcloth or the palm of the hand. Massage into dampened skin. Rinse with warm water. Use as the first step in a daily Vanicure™ skincare routine.

    Gentle Promise:

    Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

    Key Ingredients:

    • Horse Chestnut: Reduces inflammation; softens and protects skin
    • Lactic Acid: Hydrates and clears unwanted bacteria  
    • Rosa Damascena Flower Water: Cleanses without drying
    • Citrus Fruit Extract: Brightens skin tone

    No Fragrance. No SLS. No Parabens.

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