The Perfect V
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Encourage a return to firmer, healthier looking skin with our lightweight serum.
Add to your Vanicure™ beauty routine if shaving, plucking or waxing has caused skin laxity and uneven tone. Can be used alone, but created with a light, quick-absorbing texture for optimal layering under the V V Cream or V V Cream Intensive treatment.Benefits:
- Restores skin firmness where women groom
- Soothes and moisturizes skin
- Prevents ingrown hairs
- Creates a beautiful, soft glow
How to Use:
Lightly towel dry The V and apply a small drop of V V Serum. An ideal base before applying V V Cream.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Squalane and Seaweed Extract: Soothes and moisturizes skin
- Salicylic Acid: Prevents ingrown hairs
- Rosa Canina Fruit Oil: Evens skin tone
- Bilberry and Elderflower: Brightens and evens skin tone
No Fragrance. No SLS. No Parabens.
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A calming, soothing treatment for those with sensitive, irritated bikini area skin.
A more intensive treatment than our V V Cream, but just as gentle and quick-absorbing. Conditions your skin and hair before hair removal and relieves irritation after. Regular use also encourages smoother, softer, easier regrowth. If your V is prone to ingrown hairs or angry red bumps, then this product is for you.Benefits:
- Reduces ingrown hairs
- Soothes bumpy, irritated skin
- Conditions skin for easier hair removal
How to Use:
Lightly towel dry The V and apply a small drop of V V Cream Intensive to skin and hair.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Bilberry Fruit Extracts: Reduces redness after wax or shaving
- Salicylic Acid: Helps prevent ingrown hairs
- Elderflower: Mild natural astringent for rebalancing skin and soothing irritation
No Fragrance. No SLS. No Parabens.
- Reduces ingrown hairs
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Cleanse and refresh from anywhere with ease, convenience and discretion.
Made from soft, biodegradable fiber infused with pH-balanced, natural ingredients that won't compromise the delicate skin of your bikini line and vulva. Generously sized to clean all the nooks and curves from The V to derrière. Great for the gym, before and after sex and to prep and soothe skin before and after hair removal.
Benefits:
- Made from soft, biodegradable fibers
- Generously sized to cleanse the entire bikini area and vulva
- Convenient, beautifully designed packing
- Great for the gym, before and after sex and before and after grooming treatments
- Each box contains 14 beautifully designed, individually wrapped sheets
- Softens skin, promotes elasticity and even tone
How to Use:
Unfold the Beauty Sheet and gently wipe the skin around the bikini line and vulva. Use a front-to-back motion when cleansing the vulva.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Lactic Acid: Hydrates and clears unwanted bacteria
- Rosa Canina Oil and Aloe Leaf: Reduces redness and irritation
- Rosa Damascena Flower Water: Cleanses without drying; naturally neutralizes odors
- Sea Buckthorn Oil: Calms and soothes skin
No Fragrance. No SLS. No Parabens.
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Get a radiant, light-filtered look with a skin-softening luminizer gentle enough for the bikini area.
Every part of your body deserves to glow, that's why we made Shades of V Luminizer. Safe, gentle ingredients like Scandinavian-sourced Lingonberry and Sprout Extract support elasticity and even skin tone. Can be used on the rest of your body, too.
Benefits:
- Highlights and illuminates skin
- Can be used on the entire body
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Softens skin, promotes elasticity and even tone
How to Use:
Apply a small drop to clean skin for a subtle, luminous glow.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Vitamin E and Seaweed Extract: Soothes and moisturizes
- Sprout Extract: Brightens and Evens skin tone
- Lingonberry Extract: Encourages skin elasticity
- Cloudberry Seed Oil: Rich in collagen-stimulating antioxidants
No Fragrance. No SLS. No Parabens.
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Like a multi-benefit BB cream, but made for The V.
This multi-benefit product works to hydrate, smooth, and reduce hyperpigmentation for a soft, glowing result. It also conditions coarse bikini line hair with panthenol, making regrowth a - literally - smoother transition. Unlike an oil, this light lotion absorbs quickly without any residue.Benefits:
- Handles dryness, hyperpigmentation, skin and hair texture in one product
- Absorbs quickly
- Lightweight, non-greasy formula
- Softens coarse hair and regrowth
How to Use:
Lightly towel dry The V and apply a small drop of V V Cream to skin and hair.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Sweet Almond Oil, Vitamin E, Organic Cocoa Butter: Moisturizes and conditions skin and hair
- Rosehip Oil: Hydrates the skin
- Lingonberry, Niacinamide: Reduces uneven pigmentation
- Panthenol: Softens and conditions coarse V-line hair
No Fragrance. No SLS. No Parabens.
- Handles dryness, hyperpigmentation, skin and hair texture in one product
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Refresh and neutralize odors naturally with our cooling, hydrating, quick-drying mist.
With more sweat glands and ways to get chafed and irritated than other parts of your body, your bikini line and vulva deserve their own cooling, soothing, skin-toning pick-me-up. Great after a sweaty workout, hair removal, or at the beach. Lightly scented with natural Rosa Damascena Flower Water.Benefits:
- Cooling sensation and quick drying formula
- Neutralizes odors with antibacterial, natural ingredients
- Alcohol-free
- Great for soothing skin post-hair removal
How to Use:
Spritz 1-2 sprays directly onto the skin in and around the bikini line.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Bilberry and Sea Buckthorn: Calms and soothes skin
- Lactic Acid: Antibacterial and hydrating
- Rosa Damascena Flower Water: Neutralizes odors gently and naturally
- Caffeine: Tightens and brightens skin
No Fragrance. No SLS. No Parabens.
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A profoundly gentle, pH-balanced cleanser that won't compromise the delicate skin of your bikini line and vulva.
Made from 98% natural ingredients chosen for their anti-bacterial, anti-inflammatory and skin-softening properties. This plush, cream-gel texture transforms essential skincare into a multi-benefit, daily indulgence.Benefits:
- Made from 98% natural ingredients
- Plush, cream-gel texture
- Gently removes residue from daily activities
- pH balanced to keep your skin's natural moisture barrier intact
How to Use:
Squeeze a small amount of cleanser onto a soft washcloth or the palm of the hand. Massage into dampened skin. Rinse with warm water. Use as the first step in a daily Vanicure™ skincare routine.
Gentle Promise:
Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.
Key Ingredients:
- Horse Chestnut: Reduces inflammation; softens and protects skin
- Lactic Acid: Hydrates and clears unwanted bacteria
- Rosa Damascena Flower Water: Cleanses without drying
- Citrus Fruit Extract: Brightens skin tone
No Fragrance. No SLS. No Parabens.